Overview

When Zayra approached me with her dream of opening JAAZ Heavenly Treats, a dessert food truck serving Mexican-inspired snacks, popsicles, ice cream, and sorbet, I knew it was going to be a fun and vibrant project. She envisioned starting with a logo, but we didn’t stop there—we brought her vision to life by establishing a complete brand identity.

From Dream to Delicious Design

Zayra wasn’t sure where to begin, but after sitting down for a creative brief, we explored all the exciting details together. From discussing her ideal customers to identifying her favorite colors, every detail came together to build the foundation of her brand.

Key Features of the Project:

• Professional Logo Design: A vibrant logo that reflects the sweetness and joy of her creative treats.
• Color Palette and Font Selection: A fun mix of pink, blue, and complementary tones paired with cheerful, inviting fonts to match her brand’s playful vibe.
• Custom Signage: Eye-catching designs for her truck signage, ensuring her brand stands out wherever JAAZ Heavenly Treats parks.
• Digital Marketing Setup: With my branding package, I even helped her set up her digital marketing platforms like Facebook, Instagram, and Google Business Listing so her customers can find her no matter where they are.

Zayra’s enthusiasm was infectious. When she saw the final designs, she shared, “I have always loved the pink and blue together. I imagined those colors but didn’t know how to incorporate them.” Seeing her excitement and knowing that her brand now reflects her passion for desserts makes the work I do so worthwhile.

Creating the branding for JAAZ Heavenly Treats was a sweet adventure, and I couldn’t be happier to have worked with Zayra on bringing her business dream to life.